Vibe piece for So Cal based cannabis company New Normal Labs. 

This shoot was done in a matter of hours at a location I hadn’t been to before, so it was a lot of fun having to think real quick on how to shoot this one. The sun was in that location for just a short time before it dipped below the trees so we had to take advantage of the areas in the backyard where the sun was hitting so I could use it as a backlight as long as possible.


This second video took advantage of this great orange tree they had in the backyard. As I stood looking at the models, they had one of those classic Annie Liebovitz inspired photo spread look to them, so I had them arrange themselves on the table and chairs and just had them look towards me for the wide group shot.