How to shoot photo and video ads for Instagram

How to shoot photo and video ads for Instagram

Learning how to take compelling photo or video ads for Instagram is a great way for you to feature products you want to sell. The big idea here is that when you’re selling on Instagram, you’re not just selling a product. You’re creating a world, and...
Ask talented people to work with you

Ask talented people to work with you

Asking people who are really good at something to work with you can make your work a lot better. It’s pretty obvious, but for me it was a great reminder to put this into practice when I met vintage clothing specialist Jen Palmer and asked if she’d be...
Creating props out of cardboard

Creating props out of cardboard

 Japanese toy company Kotobukiya hired me to direct a commercial for their Samurai Sword Chopsticks. The commercial features a “magical machine” that transforms regular chopsticks into Samurai Sword Chopsticks.We made the machine out of cardboard, and here...